Although there was a clear winner this weekend at the box office, the two new heavy hitters both made quite a splash this weekend at the box office.
According to this weekend’s numbers from Box Office Mojo, Dreamworks Animation’s Home, adapted from the 2007 children’s book The True Meaning of Smekday, hit it big this weekend with an opening of $54 million. This is a pretty big deal for the full takes of this weekend, since Home was expected to be i a fight with the Kevin Hart and Will Ferrell comedy Get Hard with an estimated take of $30-35 million. Home has proven to be one of Dreamworks Animation’s biggest openings, at least since the release of Madagascar 3: Europe’s Most Wanted, which opened with $60.3 million in June of 2012.
After the relatively disappointing box office performance of the studio’s previous animated films Turbo and Mr. Peabody and Sherman, Home has proven to be a much needed win for Dreamworks, who likely has a far greater outlook after this strong opening than they’ve had in recent years. Time will tell if the attendance can be maintained as the film’s theatrical run proceeds, but this opening definitely puts it in good standing going forward.
Still, the aforementioned Get Hard starring Kevin Hart and Will Ferrell still performed well for its opening weekend, earning $34.6 million. On a budget of $40 million, the film is well on its way to becoming profitable, and shows a pretty strong outlook for a film that appeals to a far more specialized audience as an R-rated comedy. While only receiving mixed reviews from critics, audience consensus on the film seems to be positive, with the film earning a grade of “B” from CinemaScore and a 65% “fresh” audience approval rating on Rotten Tomatoes. The top five are rounded out by the returning The Divergent Series: Insurgent in third place with $22 million, Cinderella in fourth place with $17.5 million, and the expanded release of the horror film It Follows in fifth place with $4 million.
Also, according to Variety, both Cinderella and 20th Century Fox’s Kingsman: The Secret Service have both crossed the $300 million worldwide mark, made possible by both films opening for the first time in foreign markets.
Overall, it was a pretty vibrant weekend at the box office. Next weekend will see new releases start off the month of April, with major releases including Detective Byomkesh Bakshy! from India, Woman in Gold from The Weinstein Company starring Helen Mirren and Ryan Reynolds, and the expected champion next week, Furious 7. For the box office breakdown next week, check back in seven days!
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