A few days ago, a video was released which featured Will Ferrell as his Anchorman character Ron Burgundy trying to sell us a Dodge Durango. Even though I’m an Anchorman fanatic, I didn’t write about it because I was slightly disappointed to see one of my favorite movie characters trotted out to be a pitchman for a car company. (Cars don’t even prominently feature in the first Anchorman movie; if Ferrell did this as Ricky Bobby from Talladega Nights, I wouldn’t have as much of an issue with it.)
Not just TV ads. Some viral ads, Vines, skits and some stuff that’ll never make it to TV. And a few for the Dodge brand as a whole.
Looks like Burgundy has finally learned the meaning of “diversity.” My initial feelings about this character being used as a salesman still stand, but a massive campaign like this actually eases the blow. If you’re like me, you get really annoyed seeing the same commercials over and over (in the rare instance you watch something as during its first run on TV), so giving us such a huge range of options puts the focus more on Ferrell and his riffing abilities than the SUV he’s trying to sell. Take a look at a few below to get a sense of the variation, and check the Dodge YouTube channel for more – they’ll be unveiling new entries “over time,” and we’re guessing it’ll take a while to hit 70:
All this will help get the word out about Anchorman 2: The Legend Continues, which hits theaters on December 20th, 2013.
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