When Warner Bros.’ Batman v Superman: Dawn of Justice and Marvel’s Captain America 3 staked out the same release date of May 6th, 2016, we guessed it was only a matter of time until one of them decided to move. Opening on the same day would mean cannibalizing the audience, and for two companies looking to make as much money as possible, it just isn’t good business to force their audience to choose between them and their competition when there’s another option on the table that could allow for higher profits all around. That option is moving release dates, and though neither company wanted to back down, ComingSoon reports that Warner Bros. has moved Batman v Superman: Dawn of Justice from May 6th to a March 25th, 2016 release date.
You need only look at the massive success of Marvel’s Guardians of the Galaxy to see why WB decided they’d be better off debuting their film on a different date: GOTG is a film with no recognizable preexisting characters, but audiences still flocked to it because it’s a Marvel movie. Iron Man 3 did insane box office numbers, and Captain America: The Winter Soldier is one of the best movies of the year so far, so we can only imagine how well Cap 3 will do. Seems like WB is imagining that too, and even though their film will be the first live action movie to contain Batman, Superman, and Wonder Woman on screen together, it only makes sense to back down to the unstoppable Marvel machine at this point. I’m sure they didn’t like doing it, but I’m guessing the money they’ll make in the few weeks before Cap 3 hits theaters will be worth a bruised ego in the long run.
This March release actually aligns a bit with Snyder’s filmography, since his 2007 film 300 proved to Hollywood that hit movies could actually be released that early in the year. (Before that, most big films opened later on the calendar.) Since then, Snyder’s Watchmen opened on March 6, 2009, Sucker Punch opened on March 25th, 2011, and 300: Rise of an Empire (which he produced but didn’t direct) hit theaters on March 7th, 2014.
What do you think? Was this a wise move on Warner Bros.’ part?
Latest posts by Ben Pearson (see all)
- Amy Adams to Play Janis Joplin in Biopic for Jean-Marc Vallée - November 21, 2014
- Channing Tatum to Make Directorial Debut on ‘Forgive Me, Leonard Peacock’ - November 21, 2014
- Stephen King’s ‘The Stand’ Will Now Be Adapted As Four Movies - November 21, 2014
- Penelope Cruz Joins The Long-Awaited ‘Zoolander 2’ - November 20, 2014
- ‘Better Call Saul’ Gets A Premiere Date & A New Trailer - November 20, 2014