“Finally! For years I’ve had to rely on pencils, or at worst, a twig and some drops of my feminine blood to write down recipes (the only thing a lady should be writing ever). I had despaired of ever being able to write down said recipes in a permanent matter, though my men-folk assured me that I “shouldn’t worry yer pretty little head”. But, AT LAST! Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!”
“Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long! I use it when I’m swimming, riding a horse, walking on the beach and doing yoga. It’s comfortable, leak-proof, non-slip and it makes me feel so feminine and pretty! Since I’ve begun using these pens, men have found me more attractive and approchable. It has given me soft skin and manageable hair and it has really given me the self-esteem I needed to start a book club and flirt with the bag-boy at my local market. My drawings of kittens and ponies have improved, and now that I’m writing my last name hyphenated with the Robert Pattinson’s last name, I really believe he may some day marry me! I’m positively giddy. Those smart men in marketing have come up with a pen that my lady parts can really identify with.”
“The “for her” label is not just a gimmick exploiting archaic gender constructs, it’s a WARNING. Even if you’re a boy who likes pastels and glitter (which really I don’t see why you shouldn’t, what kind of moron thinks that only girls would like that kind of thing? seems kind of backwards to me) this pen is NOT for you. I don’t know why they didn’t put a clearer warning on the label, they really should have because if you are a boy and use this pen you put yourself at great risk. My little brother turned into a unicorn after I lent him one, and my friend told me that a boy in her class grew fairy wings in the middle of a test.
I’m serious, guys, be careful, these really are just “for her”! BIC, please, recall this product until you’ve made the warning more explicit to avoid more tragedy!!!”
And the comments just go on and on and on…
What do you think of the BIC for Her campaign?
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