‘Boss Baby’ Still Box Office Boss … But Not For Long

By April 10, 2017

The Boss Baby remained the boss of the box office for a second week in a row, topping what has become an animation-heavy trip to the theater as of late.

The DreamWorks Animation family comedy starring Alec Baldwin and Steve Buscemi earned $26.3 million in its second week, according to early weekend box office estimates courtesy of The Numbers, to retain its crown in what has traditionally been a slow pre-holiday weekend for theaters.

Disney’s powerhouse Beauty and the Beast wouldn’t budge from its No. 2 slot, picking up another $25 million and bringing its 24-day total to $432.3 million. And it still has some catching up to do with its foreign box office total, which right now has eyeing the $1 billion mark in what could come as early as Easter weekend.

Both easily dispensed new films trying to join the fray. Smurfs: The Lost Village with Demi Lovato and Rainn Wilson, managed just $14 million in its debut for Sony, while Going in Style starring Joey King and Morgan Freeman, picked up $12.5 million — good enough for fourth.

Sony hasn’t had a lot of success with the Smurfs franchise since the debut of its first film in 2011, which opened with $35.6 million on its way to a $142.6 million domestic take. The Smurfs 2 stumbled a bit in 2013 with a $17.5 million and a $71 million total. However, the studio has done quite well on the franchise thanks to the overseas market. While the first two films combined for just $213.6 million domestically, its international total hit just under $700 million, meaning this third film will make Smurfs a billion-dollar franchise for the studio.

The struggles of Paramount Pictures continued in the second week for what was supposed to be a spring tentpole, Ghost in the Shell. It earned just $7.4 million, bringing its two-week total to $31.6 million. The international box office hasn’t been much kinder, with only $45.5 million — just $15.7 million from China.

Paramount dumped $110 million into that film, and by now, it’s not really expecting to see much of it back.

The box office has been on a tremendous upswing as of late, despite the weaker box office this weekend. The top five films are averaging $117.2 million to date, up nearly 5 percent from last year. And it could keep going.

Universal Pictures desperately holds on to its lead in terms of market share with $627.5 million, according to The Numbers. The studio, however, only has one film left in the top five of 2017, thanks to Get Out at $162.9 million.

Disney, riding high with Beauty and the Beast, is nipping at Universal’s heels with $580.5 million. There’s a good possibility that come Easter, Disney will regain its place at the top of the movie world.

Disney is averaging $116.1 million per film, while Universal is pulling in $89.6 million.

Paramount, by the way, has fallen to sixth place on the year, despite releasing 10 films already. It’s averaging just $18.5 million per film, and commanding a measly 6 percent market share compared to Universal’s 20 percent.

Boss Baby is expected to find its match next week when The Fate of the Furious speeds into the box office. Reviews are trickling in so far at Rotten Tomatoes, but they are more positive than negative at this point.

The most recent film in that franchise, Furious 7 in 2015, opened with $147.1 million on its way to $351 million domestically, and $1.5 billion worldwide.

Universal is going to need another weekend just like that if it wants to hold on to its supremacy of the box office for a little while longer.

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Michael Hinman

Michael Hinman

Managing Editor at GeekNation
Michael began what has become nearly 19 years of entertainment reporting as the founder of SyFy Portal, which would become Airlock Alpha after he sold the SyFy brand to NBC Universal. He's based out of New York City where he is the editor of a Pulitzer Prize-winning newspaper in the Bronx.