What a long, strange trip it’s been for Batman v Superman: Dawn of Justice. This has easily been the most divisive film to come along during this Golden Age of superheroes at the box office, and it doesn’t seem like that is ever going to change. It’s been thrashed by critics, defended by die hard fans, the subject of conspiracy theories…honestly, the drama surrounding BvS has been infinitely more interesting than the film itself, and that’s coming from someone who actually loved it. Now in its second weekend, a fresh batch of box office results are in and like everything else surrounding this film the results are…mixed.
First off, there’s the bad news. After taking in record numbers last weekend at the box office to the tune of $166.1 million, Dawn of Justice earned a mere $15.4 million in the US on Friday (c/o comingsoon.net). That’s a drop of about 72% from one weekend to the next, which is one of the highest deficits in history. While it will remain the #1 film at the box office this weekend, there isn’t any real competition out there. Next weekend sees the release of Melissa McCarthy’s new film The Boss, with The Jungle Book opening the following weekend. Both these films are considered strong candidates to knock Dawn of Justice from the top spot, particularly The Jungle Book. This weekend was a golden opportunity for BvS to pad its stats, so to speak, and take advantage of the lack of competition, not to mention the start of spring break for millions of people. The fact that it only managed $15.4 million, which projects to a weekend finish in the $50 million-ish range, is not encouraging.
Granted, the film is far from a flop. After all, it’s still taken in over $500 million worldwide (c/o BoxOfficeMojo), including $224 million stateside. It’s certainly not the first blockbuster to see such a dramatic drop in viewership, either. Harry Potter And The Deathly Hallows Part 2 saw a drop of 72% in its second week, while The Twilight Saga: New Moon dropped 70%. So, again, this news is disappointing, but certainly nothing to panic about.
One other bit of silver lining here is the news (c/o TheWrap) that repeat ticket purchases for Dawn of Justice are roughly 30% higher than the average blockbuster film.
Said Fandango Managing Editor Erik Davis, “This film is delivering something we’ve never seen before in a live-action superhero movie, and fans are returning to see it again in theaters this weekend.”
Whether that number comes from folks like me who loved it and want to see it again, fans who need a second viewing to cement their opinion, or people who want to know what all the fuss is about is unclear. But studios will take their box office dollars however they can earn them, and high repeat viewership is always a welcome feather in any film’s cap.
While it will never be a critical success (thanks, jerks), Batman v Superman has at least performed well enough at the box office that no one can call it a complete failure. Perhaps once we get further into the DC Extended Universe people will look back and reevaluate their stance on it. Or not. Whatever, I liked it. So there.
Batman v Superman: Dawn of Justice is in theaters now. Go see it again. All the cool kids are doing it.
Make sure to keep checking back for updates – right here on GeekNation.
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