Comcast & Twitter Partner for ‘See It’ Feature to Bridge TV and Social Media

By October 9, 2013

Xfinity - Twitter

As Netflix continues to make waves in the world of TV, giving cable companies a run for their money, Comcast has just partnered with Twitter on an innovative concept that integrates social media and television to the benefit of viewers.

In a press release, Comcast, NBC Universal and Twitter have announced a new feature called “See It” which will allow customers of the Xfinity cable service to instantly access TV shows, movies, and sports from a single Tweet on the social media service.

Starting in November, See It will allow Twitter users with Xfinity TV service to discover new TV shows and movies in their Twitter feeds by way of specific Tweets that show up in their feed. A single click of the See It button will allow users access to watch a show or movie on their mobile device or through their set-top box. The feature also acts as an online remote control which will allows users to set DVR recordings, reminders for shows, etc. And for movie fans, See It will also let users purchase movie tickets through the Comcast owned Fandango.

Comcast - NBC

As of now, the networks participating in the See It feature are limited to NBC, NBC Sports Network (NBCSN), CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel. And some of the shows included are freshman series “The Blacklist” and “The Michael J. Fox Show” along with other staples like Sunday Night Football, “The Today Show,” and series like “Psych” and “Suits” from sister networks like USA.

The press release also notes, “This new See It feature was designed to integrate with other video distribution partners, television networks and websites. Comcast and Twitter are in discussions with additional distribution partners and television networks that will use this feature to promote their content in the coming months.” So expect more networks to jump on if the feature really works.

My only wish is that someone other than Xfinity would have been part of this deal, considering they’re basically the worst cable service provider out there. We’ll have to see how this ends up working out for users and networks, especially if it ends up boosting viewers numbers.

Will you use See It on Twitter? Let us know below.

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Ethan Anderton
Some of his favorite films include Ghostbusters, The Empire Strikes Back and Eternal Sunshine of the Spotless Mind, while his favorite TV series include LOST, Mad Men, 30 Rock, Parks & Recreation, Arrested Development and Saturday Night Live.