Although the show stated early on that “In the Game of Thrones, you win or you die,” wisdom seems to be pointing more at “winning” for the juggernaut HBO franchise. After announcing late last year that certain episodes of the series would be remastered for the IMAX format and shown in the mammoth theaters, that debut is expected to take in pretty big money at the box office considering what it is.
According to Variety, the IMAX debut of “Game of Thrones” is eyeing a $1.5-2 million opening this weekend, which is very impressive considering that it’s playing on a total of 205 IMAX screens, averaging out to around $7,300-9,800 per screen. For the sake of comparison, the film expected to take the number one spot for the third weekend in a row is Clint Eastwood’s American Sniper, which will have a per-screen average this weekend of just under $8,000. This clearly shows that although these are episodes that fans of the series have seen before, they’re still turning i=out in droves to see the show displayed on the largest format available today.
Warner Bros., the studio exhibiting the show in theaters, has their internal estimates on the lower end of the spectrum. They’re anywhere between $1.3-1.5 million this weekend, due to its status as a re-exhibited TV series, the generally difficult to predict numbers that come out of Sunday box office screenings, as well as the high profile television event happening later today, the Super Bowl. With box office attendance generally pretty low for Super Bowl weekend, though, these predictions are still very strong considering that it could’ve made more money had it opened a week earlier, or a week later.
There’s clearly an appetite for “Game of Thrones” on the big screen, and this will likely be marked down as a successful trial run in order to create more of these events in the future. For more on “Game of Thrones” in theaters and on TV, be sure to keep an eye on GeekNation!
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