If you’ve been following the film industry over that past few years, you’re likely familiar with the debate between film vs. digital. Keanu Reeves hosted a documentary called Side by Side (which you can watch on Netflix) that does a great job laying out the history and pros and cons of both sides; people like George Lucas and Robert Rodriguez are huge proponents of digital filmmaking, while J.J. Abrams, Christopher Nolan, and Steven Spielberg are all holding on to the concept of movies actually being shot on film.
That latter group of filmmakers will likely be happy to hear that Kodak, one of the giants of the film industry, is back in business after filing for bankruptcy last year. THR has the story, with a quote from Andrew Evenski, the president of Kodak Entertainment & Commercial Films:
“The motion picture film business will continue to be part of the company’s future. We are manufacturing film, we’ve inked contracts with six studios, labs around the world are dedicated to quality service, and, most importantly, filmmakers are choosing film. Kodak’s entertainment imaging represents a stable and profitable division of the company. Moving forward, I am confident in our ongoing ability to provide value to the motion picture and television industries, which has been our honor to serve for so many years. We are grateful to our customers and partners for standing by Kodak throughout this process.”
The battle between film and digital will continue to rage for the next few years, but film purists will be glad to know that Kodak will enable the fight to continue for at least a few years longer than it otherwise would have. I love the look of film, but I sort of feel like its inevitable that in a decade or two, celluloid will only be projected at whatever repertory theaters remain around the country. What do you think? Is Kodak’s resurgence a step in the right direction for film lovers? Sound off below.
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