Milking: The New Planking?

By December 10, 2012

One of the biggest internet trends over the past few years has been photo and video fads, staged photos or videos in which the subject either poses in a specific manner or performs a specific task, usually with the sole purpose of sharing the images online.

There was Planking:





And my personal nominee for the dumbest of the bunch…Coning. That was the one where someone would order a soft serve cone in a drive-thru and then grab it by the ice cream instead of the cone, because why? It’s the internet…don’t ask questions. Even Justin Bieber took part in it, instantly making something kind of not cool, even more uncool.

Well, just when you thought the photo/video fad trend had died down, a new one has emerged. People are already calling it the new planking. Which I guess is supposed to be a compliment. It’s called Milking and basically it’s images and videos of people dumping milk over their heads. Yup. You heard me right.

Milking creator, Tom Morris explained that he came up with the idea while sitting with a group of friends. I’m sure they were completely sober during that light bulb moment. Anyway, the video they filmed that night was a success prompting them to film a second video. In late November they launched the MilkingNewcastle YouTube channel and uploaded a video titled “Milking Newcastle,” and the rest is internet history. Within the first six days, the video accumulated over 244,000 views and 800 comments. But as with most things meme-y related, the true sign of success is imitators. And Milking has them. Sigh.

I guess Coning is still the dumbest one, I mean hello? Why waste perfectly good ice cream? Here’s a look at the video that started it all:

What do you think of the latest photo/video fad? Let’s discuss in the comments below!

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Desi Jedeikin

Desi Jedeikin

Desi Jedeikin is a Los Angeles based writer and performer. She has appeared in numerous sketch comedy/improv shows at venues in L.A., including the Groundlings Theater, Comedy Central Stage, and the Upright Citizens Brigade Theater, where she played Squeaky Fromme in the infamous alternative comedy show Comedy Death Ray. Unfinished projects include a memoir and a musical based on the life and death of JonBenet Ramsey. She has lots of other brilliant ideas she might complete. She really just needs more encouragement. You can follow Desi on Twitter: @Desijedeikin Here: And here too: She likes being followed.