Viral Campaign for ‘X-Men: Days of Future Past’ Kicks Off with Inside Look at Trask Industries

By July 30, 2013

Bolivar Trask

X-Men: Days of Future Past is still almost a year away from hitting theaters, but that doesn’t mean that the mutant-heavy film can’t start getting the word out now. After surprising the Hall H crowd at Comic-Con 2013 with the whole cast of his time-travelling X-Men sequel, director Bryan Singer and his team have started the viral marketing process by giving us an inside look at Trask Industries, the company responsible for building the iconic robot Sentinels.

In a post-credits teaser during The Wolverine (spoiler alert, obviously), we see a brief clip of a Trask Industries video playing on a screen when Logan goes through security at an airport before he’s confronted by the older versions of Magneto and Professor X, played by Sir Ian McKellen Magneto and Sir Patrick Stewart respectively. Now we get a better look at Peter Dinklage as Bolivar Trask, and a quick promotional reel for his company:

Don’t forget to check out the official website for more details and a bit of backstory into Dinklage’s character. In addition, check out these photos that show the Sentinels standing guard at various points in human history. Trask is NOT a fan of mutants, and it’ll be interesting to see how closely Singer sticks with the established comic storyline for Days of Future Past or how far he differs from it in order to tell a cohesive tale that doesn’t get bogged down by its massive cast.




X-Men: Days of Future Past hits theaters on May 23rd, 2014.

The following two tabs change content below.
Ben is a writer living in Los Angeles, California. His work has been featured at,,,, and many more sites across the web. Some of his favorite movies include The Rocketeer, Anchorman: The Legend of Ron Burgundy, Tombstone, Lucky Number Slevin, Raiders of the Lost Ark, Ferris Bueller's Day Off, Collateral, Double Indemnity, Back to the Future and The Prestige. Follow him on Twitter: @BenPears.